While there are all sorts of different forms of marketing in the modern world, one that is effective despite having been around for a number of years is SMS marketing. Essentially, this allows a high degree of targeted advertising while still getting a great return on investment. However, this does not automatically mean that it is going to be easy to pick up on the best way to achieve results.
After all, you do not want to be sending out a great deal of messages and simply getting nothing back in return. So, here are just a few of the most common mistakes that you need to be avoiding.
Sending Messages at the Wrong Time
There is a science in terms of when you should be receiving these messages to ensure that you are getting responses back again. After all, you do not want to be overlooked. Do not get into the state of sending out messages too early or too late as it is going to be much more likely that people will get annoyed and simply unsubscribe from your updates.
If you are running a B2B business, you are going to want to limit your text message advertising to when business hours are taking place. If you are running a company that targets consumers directly, it may well be the case that you want to pick a time just after people are getting in from work to ensure that their phone lights up at the right time.
Using the Wrong Tone of Voice
There is no doubt that you should be getting the tone of voice correct when you are using SMS marketing. This will do a great deal to represent your company and ensure that you are instantly recognizable to your customers. This should be something that you can thread throughout all of your comms activities.
Not Allowing the Chance to Opt Out
While you want as many people as possible to stay receiving the messages that you are sending out, you do not want to put them in a situation in which you are not offering the chance for them to opt out of the campaigns. You could also find that you are going to be breaking some rules and regulations in terms of marketing laws if you do not offer this option, which could get your company in trouble and even the potential that it will be hit by a costly lawsuit. If you do not provide this option, then you are more likely to have bad word of mouth spreading and you certainly won’t get any more of the responses you are wanting.
Not Having a Clear Strategy
Just like every other form of marketing out there, you are going to have a great deal more success if you have taken the time to come up with a strategy before starting any marketing. This way, you will be channeling everything in one direction and there will be nothing random and sporadic about what you are doing.
If you manage to avoid all of these common marketing mistakes, you will find that it is much more likely that you will be able to achieve success.