According to Wikipedia, Content Marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content.
Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
Content Marketing Ultimate Guide
Successful Tips #1: Content marketing doesn’t start with content
Successful Tips #2: Quality content matters, but content distribution matters more
- Social Media
- Syndication platforms
- Influencer outreach
- Press releases
So not only do you need to write that spot-on piece that’s crazy valuable to your target audience, you also need to ensure it gets its little b**t out there to show off.
Successful tips #3: Your content marketing efforts must tie to business goals and be measurable
Here I mean your efforts must be equal to your aim and vice-versa.
We’ve shared our “tips and guides” around the internet and we’ve made sure that our evergreen contents (the ones that never truly “expire”) are constantly getting shared online.
We’ve also used other (perhaps paid) methods to ensure our content is being seen by new (but targeted) leads.
Through Facebook ads, Sponsored posting and so on .
We’ve done a lot.
Give yourself a pat on the back and then take a breath, because we’re still not done.
Successful tip #4: Master Your Audience
After knowing the kind or category of people you’re targeting, have a draft or chart of what they like the most.
Not every contents suits every audience, therefore, try to come up with relevant piece of content that will add value and benefit your audience.
Successful tip #5: Make Your Points Short and Captivating
Avoid jam-packing all the points in one sentence. Rather, make your key points short descriptive and your title attention drawing.
Successful tip #6: Good Text Formating
It’s true that most site users scan through the contents looking for the information they need.
Therefore, using h1, h2, h3 tags etc. will help your site or blog users discover what they need easily and also gain value.
If they don’t discover what they need they wouldn’t be impress and this may result in bounce back rate and loose of authority and trust.
Successful tip #7: Build Trust and Authority With Your Audience
Trust, they say it’s hard to build but easy to destroy.
Yes, it might take time to build your brand trust and authority and vice versa, whatever the case may be, the work solely depends on you.
Successful tip #8: Always Stay Real
Yes! Don’t prank your audience! Very important. How can someone prank his or her audience? If you use titles that are very attractive but your contents doesn’t offer value, you’re pranking your readers.
For instance, topics like “Free Content Marketing Strategies” but in the content you’re selling an eBook without offering any value is what kill trust in content marketing.
Most content marketers do this mistake, apart from killing trust and authority, it increases bounce rate and may also affect SEO.
Successful tips #9: Study the Market
Know how your competitors are operating, know what works for them, study their marketing strategies, know how they make sales.
Use their metrics to improve your own content marketing strategies, but be careful, what works for them might not work exactly for you.
Don’t let them affect your pricing, your price should be solely on the value you want to offer.
Successful tip #10: Sale Effectively
The main aim of any content marketing practitioner is to make sales and if the sales is not made, it’s not making any sense.
If you use the above strategies in your content marketing, surely, you’ll have a positive output.
The Bottom Line
To have a successful content marketing career, look for the right audience, master the audience, provide relevant contents, offer value first, build trust and authority and make sales!
If you have any lessons to add or questions to ask, give me a shout out in the comments section below!