The Fast Food Restaurant business is getting increasingly popular every day because everyone seems to be busy and too occupied to make a dish. I can personally attest to the fact that cooking is now a hurdle, especially for workers who live alone and don’t have much time to spend in the kitchen. It’s not a matter of not being able to cook, it’s about not having enough time in this fast-paced world.
Food Business is very lucrative, especially in places of high traffic like school campuses, Corpers lodge, block industries, town squares etc. As long as a food canteen exist around, there will be individuals who will prefer to patronize the business than cook theirs.
The purpose of this article is to enlighten you on how you can start your own fast food restaurant in Kenya, Nigeria, Ethiopia, South Africa or any other African country and be successful.
HOW TO START A FAST-FOOD RESTAURANT IN KENYA, NIGERIA, SOUTH AFRICA etc
- BUSINESS SPACE
- FURNISH YOUR SPACE
- YOUR MENU
- EMPLOY MORE HANDS
Capital is the first and crucial factor that must be considered, although it’s not a blockade at all. I believe in starting small and growing into a giant. No matter how little, you can startup and as time goes on, expand.
I will urge you to take your time and go on a market survey, it will help you draw a detailed business plan that leads your business to success. With a business plan, you’ll know the exact amount needed to start the business.
2. BUSINESS SPACE
Your fast-food restaurant business must be in a good business location where there’s a lot of pedestrian traffic, and places like school campuses, block industry, market squares etc.
These are places where your target market is prone to be located. With a great cook and good customer service, your business location will be a happening event where your customers serve as advertisers.
- FURNISH YOUR SPACE
After you’ve secured your business location, the next step is to furnish your shad with everything that’s needed for the smooth operation of the business.
Below are most of the equipment and materials needed.
EQUIPMENT/MATERIALS NEEDED FOR FAST FOOD RESTAURANT
- About 3 dozen plastic chairs depending on your space.
- 1 dozen plastic tables (For soup, rice, Garri/Eba, pepper soup, etc)
- Lots of plates
- Washing hand basins
- Table cloth etc.
Through your business plan, you’ll be able to know everything you need to start this business.
4. YOUR MENU
Your menu is hugely determined by your location and your target market. You can also sell all manner of drinks
- EMPLOY MORE HANDS
Truth is; you can’t do it alone in a fast food restaurant business. It’s literally impossible. You need someone to serve your customers, you also need someone who will be in charge of the money and another who takes care of washing the plates, cups, spoons etc. The more your business grows, the more people you employ to help out.
There will come a time when you don’t have to be present for the business to be operational. With such employees, you’re free to go on a year vacation and still, it won’t disrupt anything.
SUCCESS TIPS FOR THE FAST-FOOD RESTAURANT BUSINESS
- KNOW HOW TO COOK
The fast-food business entails that you know how to cook exceptionally well, or at least, have someone who can. You need to give your customers reasons why they should keep patronizing your business.
- GREAT CUSTOMER SERVICE
Another important factor is having great customer service. Have you ever walked into a shop only for the owner to behave as if you don’t exist? Whenever such a thing happens to me, I take a walk immediately. I can’t stay in a place where I am unwanted.
When a customer comes in, meet him or her immediately and enquire about his wants. The faster you serve them, the better. If the number of people is too much and overwhelming, assure them that they will be served as quick as possible. Serve accordingly, I.e serving from the person who came first till you reach the last. Nothing pains a customer more than when you serve someone who just came in. No excuses justify that.
- SERVE WITH A SMILE
Don’t you ever serve a customer will a frowned face. No matter what happens, wear a smile always. Sometimes, all you need to make someone a permanent customer is your smile and attitude.
If perhaps, you were angered by a spouse, an employee or a customer, don’t allow it to take away your smile. The worst is when you transfer the aggression to a customer. A wise woman once said,
“If you lose one customer, you’ve lost a hundred customers”.
Make sure you have a wall television that keeps your customers entertained. The longer they stay, the more service they are likely to order. The more you understand your customers, the more you know how to satisfy them.
Also, the season plays a huge role in entertainment. Make sure you have the latest music in your playlist or the reigning movie. Staying with trends is also an advantage as long as a fast-food restaurant is concerned.
SOME LAME BELIEFS YOU SHOULD DO AWAY WITH
Here in Kenya, people usually believe that the owner of a fast-food restaurant has delved into fetish practices, especially when the business has started booming. These beliefs have made potential starters shy away, or look for means to contact such fetish doctors to do the same. To them, they believe that you can’t make it without Juju (demonic powers). Sorry to burst your bubble, but most, if not all of these rumours are false.
They are rumours circulated by jealous competitors whose aim is to bring down a business. Most of them usually levy allegations such as; “He/She cooks with water used to bath a dead body”
In business, your success lies in how hard you work. It doesn’t happen overnight. But it will with consistency and hard work. It’s not magic, it’s hard work.
Fast food restaurant is a profitable business anyone can start, be you a man or a woman. All you need to have a booming business is a delicious dish, good customer service and hard work. With these in place, the sky will be your starting point.