Are you a micro-niche or a multi-niche blogger and you are looking for how to choose the correct keywords for your niche? Of course, that might have been your intention that’s why you clicked on this post. If so, this post is really for you.
Why It’s Important to Choose the right Keywords!
- Using the right keywords will help you create relevant and good contents
- it will aid your SEO
- using the wrong keywords may irritate your readers
But before going into how to discover good keywords for your niche, let’s consider;
10 Tips to Choose the right keywords for your blog niche
1. Think long-tail keywords
If you are working on a site selling apparels in Nigeria or anywhere, use keywords that focus on your niche. Simply targeting ‘apparels’ will leave you as a small fish in a very big pond. But using long-tail keywords like ‘cheap apparels in Nigeria’ will work well.
2. Think about more than search volume
The number of people who search for a given keyword isn’t irrelevant, but you want to focus on which keywords will lead to conversions. That is, 100 people searching for a term isn’t as important as the 10 people who will search and become paying customers.
3. Use multiple keywords
Don’t put all your eggs in one basket, and don’t put all your effort into a single keyword. Instead, focus on a few related keywords that are relevant and can be used together throughout your site.
4. Don’t include typos
Google will return inexact matches to its users, so there’s no need for your site to include any potential typo or misspelling of your keywords, like proffesional instead of professional.
5. Fight a battle you can win
Along with single-word keywords, don’t set your small business up against a corporate giant and expect to take over their top ranking spot. Make your keywords match what you do and who you’re trying to attract to your site.
Use the keywords in the right way.
6. Prepare for voice searching
The clunky string of words that used to work as a keyword is on its way out as more people ask questions of search engines.
With voice command searching, through the Google app, Siri, and Cortana, it’s even more important to have natural keywords and phrases.
7. Don’t stuff awkward phrases
Your target keywords might be ‘auto repair Nigeria’ but you don’t need to have the phrase written like that throughout your page. Google will also pick up the keywords from similar, and more flowing, phrases such as ‘auto repair in Nigeria’ and ‘Nigeria auto repair’.
8. Use natural synonyms
Remember that your content is targeting real people, so mix in synonyms that people might use. A coffee shop might also be called a cafe, a coffee house, and a restaurant by somebody searching.
9. Place keywords throughout the page
Keywords should appear in your page’s title, URL, header text, and throughout the page content. Don’t drop the keyword in once and expect it to work magic.
10. Get the right density
However, you also don’t want to fill your page with your keyword. Having your keyword repeated naturally throughout your page content is enough, as it will appear with more frequency than the non-keyword phrases in your content.
How to Discover the Ideal Keywords for your Niche
Below are different ways to get the exact search keywords people are looking everyday.
1. Google Auto-Complete for Low-Hanging Fruit
When you go to Google’s home page, or even from a browser’s search bar, Google starts to automatically fill in what it thinks you want to know almost instantly after you start typing.
This phrases includes;
- What phrases your target audience most commonly searches.
- What Google perceives to be some of the most profitable keywords from an AdWords perspective.
To do this:
>> Go to Google.com
>> Start typing a keyword related to your niche into the search bar.
>> Save the keywords that come up as suggestions
2. Use Wikipedia
Wikipedia is the sixth most popular website in the world, and it is #4 on Google with absolutely no paid advertising.
To get keywords from Wikipedia, go to the site and type in a one or two-word phrase relating to your niche.
Go to the most relevant page, and write down the hyper-linked (blue) words in the subject’s introduction.
Here I’ve done it for online marketing:
If you’re in the online advertising niche, this Wikipedia page is a gold mine to start your keyword listing from. Key phrases that literally jump out at you include online marketing, internet advertising, search engine optimization, email marketing, native advertising, web analytics, search analytics, contextual advertising, behavioral targeting, mobile advertising, and many more.
You’ll also get some hints from the table of contents and any other side menus on how to delve deeper into the topic at hand with linkable, effective keywords.
3. Yahoo Answers
Normally, people go to Yahoo Answers in desperation to find answers to their question that they weren’t able to find with a quick look around the web via a search engine.
If the question and answers are relatively recent, this can be a gold mine for showing you what your target audience wants to know but isn’t finding answers for.
4. Mine Any Emails You Have From Your Customers
If you’re a small niche site owner, you are the customer service, sales rep, content producer, and site owner all rolled into one. Abi am I lying?
So if you have them…
Look through your strings of email conversations with current and potential customers to uncover common trends in your audience’s top concerns about your product or service.
The recurring phrases you see are the ones you want to latch on to.
Hint: if you don’t want to dig too deep, just look at the subject lines. What phrases are so important to your customers that they use them to get your attention?
5. Blog Comments & Industry Forums for Thought Leadership Keyword Phrases
If you’re wanting to establish yourself as a leader in your niche market, you should already be participating in discussions on leading blogs, forums, or the more modernized version of it all: Twitter chats.
These are some proven ways have been using to get my targeted keywords, which i believe it will be helpful to you.
Do you have any other way you do this? Please share it here with us.
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