A few years back, designing an attractive, practical, and user friendly website was considered art or pseudoscience. Many even referred to the skill as ‘dark art’. Easy accessibility of a variety of do-it-yourself web design tools and super-fast, low-cost web design services have helped business owners get a functional website without hassles. So the entire process has become less dark and less shadowy.
Modern age techniques and advancements have helped with evolution of web design. This has made the procedure less of an artwork and more science.
Nowadays, front end developers and web designers are highly professional, immensely talented and educated. They can be compared to engineers who are well versed with the latest technology and keen on keeping themselves updated on varied advancements introduced in the field of web development. The artistic flair has almost become extinct.
Apart from a business promotional tool, websites have emerged as an unarguable, non-negotiable business making tool.
The Introduction of UX Design
The core of business survival depends on the way potential customers interact with a website, reason for interacting and the place of interaction. UX design is precisely the science of how the entire thing happens and making it happen using design. This is actually user experience design, for the inexperienced.
Whether you are planning to launch a new website or have a successfully running website online, UX matters. A bad UX design will immediately hit your visitors, customers, and readers. They will feel bad about the entire thing without knowing why they feel so. Hence, this cannot be considered a technical issue. As a business owner, you must consider this seriously as a customer issue.
The present age business world is a world of technology regardless of the product or service you sell. Experts believe that ‘User Experience’ is the most important thing. It is over and above all. When you become lazy and ignorant with your website engineering and design, your visitors will find it rude. This harms your business prospects online.
If you have visited several websites (generally and that of your competitors), you definitely know how bad UX feels. It is a sure shot deal killer.
Ignorance is Not Bliss
One of the most shocking things is that many businesses, mainly startups and small ones do not even realize that their website has bad UX design. They are simply ignorant of this fact. But ignorance is not bliss when it’s about online business success. In fact, many entrepreneurs put off UX or even let it go outright. They consider it as something they don’t actually require. Some feel that they can’t afford it. In short, UX remains on the ‘to do’ list of most entrepreneurs without ever getting to see the light of day.
Website without UX Engineering
Experts believe that business owners will benefit a lot online if they consider UX as important as having a website. Yes, a website makes no sense absolutely without UX engineering. It is like a car without an engine. The customers will not be able to go anywhere using this car. They will remain stuck at one place within the nicely done compartment.
As far as the cost is concerned, it is way less than the overall costs of other startup business requirements. Yes, a well conducted UX planning is out-and-out cheap. Many times, people tend to spend more and exorbitantly on buying a good domain name without even considering UX as one of the crucial investments. This makes no sense at all!
It is true that investing in a good domain name is very important but having once without UX is like investing in an expensive real estate without hiring an experienced and proficient architect.
Calling for UX help will prove beneficial for your marketing efforts, public relations, and overall business operations. So whenever you plan to build a website, do not forget to invest in UX design. In case, you are already have a functioning website running online, hire someone who can conduct a professional UX review. This process will help you gain a lot of customers.