10 Facts Why Your Blog Isn’t Popular and Solutions

Today, I will show you ten major reasons why your blog or website is lacking traffics and different things you should do to boost your blog traffic

But note that, Just because you have a blog site doesn’t mean you’re going to get traffic automatically. There are a lot of things to put in place in other to get there.

In most cases, a business starts a blog in order to serve a higher purpose — brand visibility, marketing, higher conversions, more clients etc.

But you should know that a blog does not exist for the sole aim of publishing more content. The web doesn’t need more content. A blog exists for conversions, revenue, information, etc.

Hence,  your Traffic simply indicates that your blog may be achieving its real objectives. Gaining traffic is not a good thing unless your blog is also achieving its other purposes. What if you’re getting traffic from all the wrong sources? That traffic is not going to convert, and your blog becomes essentially useless.

Instead of just eagerly looking for traffic, you need to be pursuing the right kind of traffic. Why do I use the phrase “the right kind of traffic”? This must entail you that there is the wrong kind of traffic which you should run away from! So now, What is “the right kind of traffic”?

Look for it in point two below in this article.

Now, let’s consider some of the few things that you ignore that makes your blog lack that traffic and visibility it require to grow.

Remember, we are often asking the question, why isn’t my new blog getting any traffic?

Facts Why Your Blog Isn’t Popular and Solutions

1. You Are Not Sharing it Socially

We’re in the era of the social web maximisation. The social web refers to the fact that the Internet is a place of social communication and collaboration.

Consider this scenario: 63% of all Nigerian adults use a social media platform. When people “go online,” they are likely to do several things — research, comment, share, etc.

Therefore, if your online platform neglect the sharing of content and posts to social media, its no more included in the social web.

Remedies: Promote your content

Writing content is only half of the content marketing strategy. The other half is spreading that content online on social media. Don’t expect the traffic to come flooding in after you click “publish.” Publish your content, and then promote it.

Some Unavoidable Tips:

•  Add sharing buttons to your blog article.
• Share content for your social audience.
• Share your article on Twitter with images.
• Share content multiple times on every social site.
• Keep up with your content as it circulates on social, and be sure
  to participate in the conversation.
•  Encourage blog authors, contributors, and team members to use their existing social networks to share the article.

2. You Aren’t Focusing on Any One Keyword or Subject

Most of the people dealing with SEO have knowledge of this point. Most people are at least aware of keywords, and title tags, and have at least a minute idea of how it all works together. But in spite of the widespread knowledge, it can be hard to strategically apply it to one’s own blog.

Often, a blog writer starts by assembling an editorial calendar, which is basically a list of blog articles with dates. He/She may select these article titles based on the fact that they are interesting or perceived to be relevant to the target audience.

Remedies: Research and target long-tail keywords

A lot of bloggers misregards this approach described above.

Meanwhile, Content marketing should not start with articles. It should start with research.

Some Unavoidable Tips:

•  Understand your marketing strategy
• Understand what they are searching for.
• Understand the intent behind their queries.
• Understand the keywords that would gain traffic from these queries.

At this point, you can come up with a list of longtail keywords. From the list of keywords, you can develop a list of articles. Using the list of articles, you can create your editorial calendar.

Each article should use the selected longtail keyword in the;

a). page title

b) article title

c) one or two times in the article itself.

Be sure not to stuff the article with the selected keyword.

3. Your Site is Boring

From my observations, I’m convinced that user experience is basic among all other marketing techniques, and stands as the supreme methodology for gaining and retaining customers.

Obviously, user experience is an extremely broad subject. It effectively encompasses nearly every other aspect of digital marketing — from conversion optimization to search engine optimization.

[inlinetweet prefix=”Content marketing falls within the broad realm of user experience.” tweeter=”abasetop” suffix=”#Abtechblog”]Content marketing falls within the broad realm of user experience.[/inlinetweet]

When a user goes to visit your blog and read your content, what is he or she experiencing? Does it satisfy his needs? Is it easy to read and comprehend? Does it match his expectations? Does it answer his questions? One of the reasons why user experience in content marketing is such an issue is because Google says it is.

According to the document, the Quality Rating Guide, Google rates content based on expertise, authoritativeness, and trustworthiness. Human raters review selected content on the blog in order to refine and streamline the algorithmic formulae behind content quality grading.

Low-quality content gets downgraded. High-quality content gets upgraded.
Only high-quality content will get the ranking improvement that will produce higher traffic levels.

Remedies: Improve the quality of Your Blog

The quality of your content matters a lot. I’ll point out a few reasons why your posts are of low quality and boring.

a). If your contents are all about you. Content marketing should not be exclusively about your business, your products, your awesomeness, and your employees. It should be about subjects that are relevant to the industry.

b). No relevant images. If your blog doesn’t have some sort of visual engagement like pictures, graphs, charts, or videos, it’s boring. Sorry, I can’t help but term it that way.

c). Not relevant enough. If you are producing articles that aren’t relevant to your target audience, you lose. No one cares about content that doesn’t answer a question, solve a problem, or meet a need.

For instance, on ABTechBlog we aren’t going to write any articles about parenting. Would such post get traffic here? Probably, but it doesn’t target our audience. And it would make my blog unfriendly and unprofessional as well.

What happens when you commit these content marketing mistakes?
Your bounce rate rises, your visitors dwell time drops, your clickthrough rate sinks. Google measures these metrics and reduces your site’s rank accordingly. The better your content quality, the better your traffic. We’ll discuss more on this as proceed in the following Reason.

4. Your Blog Design is Wack and Horrible

Another user experience issue is blog design. Why does it matter? The way your blog looks feels, and functions affect how users engage with your blog posts. If the design is awful, then your users will not engage with the blog, but if it’s vice-versa trust me nobody hates good things. You will have a lot of engagements and conversions.

Remedies: Get a more professional website

What are the components of a  professional blog?